This is what it looks like when an idea gets out of the driveway. The Ground to Ground logo, stuck on the car and heading out into the world. It started as a simple sticker, a small act of advocacy for doing something better with coffee grounds rather than sending them to landfill.
Ok so it’s my car. Still awesome to see it come to life.
I have another 90 of these so let me know how many you need!
The idea behind Ground to Ground was always about changing habits at the everyday level. Coffee grounds are one of the most wasted organic materials in the modern kitchen. Every cafe, every office, every home is producing them daily, and most of it goes straight into the general bin.
Getting the logo onto a car felt like a small but visible commitment. A moving billboard for a better idea. The kind of thing that might make someone at a set of traffic lights think twice about what happens to the grounds from their morning cup.
If you work in an office and have a coffee machine running all day, the volume of grounds adds up fast. There are good options for putting them to use rather than the bin, and spreading the word is the first step.
The stickers themselves went further than the car. If you want to see where else they ended up, take a look at the Ground to Ground logos in labels post for more of the story. And if you want one for your own car, bag, or cafe window, get in touch.
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