Forget mass production, sweatshops, under paid staff and exploitation because fashion has finally gone green!
From Fairtrade workers to locally sourced fabrics, it’s time to sit up and listen. Here we bring you our top five companies that are creating some serious styles – without ruining the planet!
Lost Property of London
A graduate of the prestigious Central Saint Martins, Katy Bell launched Lost Property of London in 2009. A talented designer, she impressed early on with her initial prototype bag made from fairtrade coffee sacks. Continuing onwards to form Lost Property, the company design and manufacture beautiful bags, made entirely from reworked and recycled fabrics. In short, they are innovators of modern upcycling, offering the perfect balance between style and sustainability.
Available from stores such as Liberty and Urban Outfitters, as well direct from their site at lostpropertyoflondon.com
Describing themselves as a combination of urban and poetic, L’Herbe Rouge offer eco fashion with contemporary design and aesthetics. Founded in France, their ethically sourced materials and eco-friendly approach make them one of the country’s greenest fashion companies. Simple but elegant clothing that’s ideal for everyday wear, L‘Herbe Rouge’s mission is to use their creative talents to make eco-fashion affordable for everyone. With something for every taste, you’ll soon see that eco fashion doesn’t have to cost the earth – literally.
Proving that eco wear can also be fashion forward, Annie Greenabelle makes flirty and feminine styles with a vintage feel. Using reclaimed and end-of-the-roll fabric, the likes of florals, polka dots and stripes adorn their signature retro dresses and skirts. What’s more, Annie Greenabelle is even stocked at high street giants Topshop, proving that green fashion is making its mark.
Available from Topshop, as well as directly at www.anniegreenabelle.com
Perhaps the pioneers of fairtrade fashion, People Tree are committed to providing a sustainable future the world over. Helping to provide employment, skills and tools in over 15 different countries, People Tree is so much more than just fashion; it’s a truly collaborative project. With a collection by A-list superstar Emma Watson already under their belt, the only way is up for People Tree.
Available at peopletree.com
Noir is a high-fashion range of cutting edge clothing, produced with eco-friendly techniques and materials. Widely regarded as one of the world’s most respected eco-brands, it’s achieved great notoriety from the fashion industry and is frequently worn by high-profile celebrities such as Elle Macpherson. Leading the way in the realm of eco-fashion, the clothes are as beautiful as they are sustainable and with no compromise on style, Noir will satisfy even the most discerning fashion lover.
Available from most eco-fashion stores, you can also buy online from ecofashionworld.com
Josie is a fashion blogger with a keen interest in all things ethical and fairtrade, having previously written for the likes of The Times, The Huffington Post and anywhere else that will have her.
- Fashion Weeks: Eco Fashion Roundup (greenerideal.com)
- Pure Pod Australian eco fashion (ecocitizenaustralia.com.au)
- Eco-Fashion Is Becoming More Mainstream (visual.ly)